tmtbox media

by phdunay

Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad.

Many brands choose to ignore this. But hope is not a strategy.

Since consumers rely heavily on the Web as an authoritative source of information, managing a brand’s online reputation has become a top priority for companies. Here are 5 tips that could help you avoid a major disaster and reduce the risk of a flogging in the blogosphere.

Tip 1: Monitor the New Conversational Terrain

You have to be listening. As Woody Allen said, “half of the battle is just showing up.” Create a custom feed based on keyword searches using tools like Technorati, Feedster, IceRocket and news.googlecom.

Tip 2: Measure

Agencies like Nielsen BuzzMetrics and TNS Cymfony (trackback to a podcast on how to measure the blogosphere) have more advanced tools for monitoring social networks, blogs and communities. They also can measure the volume of buzz, track the sources and gauge the emotion of the content, be it positive, negative or just sarcastic.

Tip 3: Engage

If you don’t join the conversation, you have no control. We’ll say it again: hope is not a strategy. Tools like BuzzLogic can give you a picture of a blogger, as well as the influencers that surround any given blog. Also sites like BlogInluence.net and SocialMeter.com can provide a snapshot of any blogger’s street cred.

Tip 4: Buy Keywords?

Yes. If you do end up with a firestorm surrounding your company or brand, why not buy keywords and get your story told? Jim Nail from Cymfony says “for a company to protect its brand, they should be buying keywords.” Consider Wal-Mart as the classic example. “Wal-Mart Sucks” yields negative results for the first 10 listings. So why not own those keywords as paid links to sites that put Wal-Mart in perspective, covering, among other things, the company’s substantial economic benefits to society?

Tip 5: Use PR to Strengthen Your Digital Footprint

Another obvious tactic would be to issue a series of press statements to address whatever the concerns are, and optimize them for the Web. Consider using a press release distribution company such as PRWeb, which sends releases to journalists’ email boxes and makes them Web ready. This will help increase the rankings in news engines such as Google News, as well as in the general search results. When a press release ranks high in a search engine, it’s just one more spot a negative listing won’t appear!

BONUS - why not take my Reputation Management for New Media survey which will give you a sense of how ready your organization is for a reputation disaster? If you leave me your email I will send the results back to you in about a month.

I receive many emails from people that basically ask the same question: How can I keep myself motivated long term? This seems to be quite a common dilemma for many people so I want to address it because it can be done! Here are my tips for staying motivated:
Get motivated every day.

Zig Ziglar was once confronted about being a “motivational speaker.” The guy said to him, “You guys come and get people hyped up and then you leave and the motivation goes away. It doesn’t last, and then you have to get motivated again.” Zig reminded the gentleman that baths are the same way but we think it is a good idea to take a bath every day!
It is true that motivation doesn’t last. We have to renew it each and every day. That is okay. It doesn’t make motivation a bad thing. We simply have to realize that if we want to stay motivated over the long term, it is something we will have to apply to ourselves each and every day.
Have a vision for your life.

The root word of motivation is “motive.” The definition of motive is, “A reason to act.” This is the cognitive or rational side of motivation. It is your vision. You have to have a vision that is big enough to motivate you. If you are making $50,000 a year, it isn’t going to motivate you to set your goal at $52,000 a year. You just won’t get motivated for that because the reward isn’t enough. Maybe $70,000 a year would work for you. Set out a vision and a strategy for getting there. Have a plan and work the plan.
Fuel your passion.

Much of motivation is emotional. I don’t know quite how it works but I do know THAT it works. Emotion is a powerful force in getting us going. Passion is an emotion, so fuel your passion. “Well, I like to work on logic,” you may say. Great, now work on your passion. Set yourself on a course to have a consuming desire for your goal, whatever it is. Do whatever you can to feel the emotion and use it to your advantage!
Work hard enough to get results.

You can build on your motivation by getting results. The harder you work, the more results you will get and the more results you get, the more you will be motivated to get more. These things all build on one another. If you want to lose weight, then lose the first few pounds. When the belt moves to the next notch you will get fired up to get it to the notch beyond that!
Put good materials into your mind.

I can’t say this enough – listen to tapes. I still listen to tapes regularly. I buy tape clubs from other speakers and I learn and grow. Their successes motivate me to get my own successes! Read good books. Read books that teach you new ideas and skills. Read books that tell the stories of successful people. Buy them, read them, and get motivated! Buy great music and listen to it. I just did a spinning class at the club today. Whenever a good song came on I was actually able to get motivated to ride faster! It gets you going and motivates you!
Ride the momentum when it comes.

Sometimes you will just be clicking and sometimes you won’t. That is okay. It is the cycle of life. When you aren’t clicking, plug away. When you are clicking, pour it on because momentum will help you get larger gains in a shorter period of time with less energy. That is the Momentum Equation! When you are feeling good about how your work is going, ride the momentum and get as much out of it as you can!
These are the top six ways to stay motivated:

1 - Get motivated every day.
2 - Have a vision for your life.
3 - Fuel your passion.
4 - Work hard enough to get results.
5 - Put good materials into your mind.
6 - Ride the momentum when it comes.
These are simple principles, that when you put them to work regularly, will change your life by keeping you motivated all the time! Get going!

Heading out solo to another party? If you want to be noticed, you’ll need to learn how to work the room.

* Time your arrival so that you show up about an hour after the party has started. Early party goers will inquire about why you’re not there, and they’ll really take notice when you finally arrive (be sure that it’s not an event that’s critical that you arrive on time).

* Mingle with the host, and other guests. Moving about the room and talking to everyone will give a great impression that you’re open-minded and not stuck with a certain clique.

* Don’t know what to say? Bring up anything that has to do with current events or celebrity gossip. Don’t always ask people what they do for a living, you’ll seem only interested in comparing your status. Do ask them what their interests and hobbies are. People will remember the ones that are genuinely interested.

* Hold a drink in your hand to avoid fiddling, stand with your legs slight apart and your feet pointing out and be sure to keep your arms uncrossed. You’ll project a more open and trusting image.

* Be well groomed. Try a fun new look that fits your personal style. Everyone takes notice of a trend setting man.

* Smile and have a good sense of humor. The positive vibes smiling and laughing gives off will make everyone around you more comfortable and you’ll be more approachable. Laughs usually attract a nice crowd and you’ll be remembered as fun guy to be around.