Tag Archives: Facebook

Emoinstaller,Application For Facebook


Emoinstaller is an application that allows Facebook users to more easily express the context of their Facebook chat instant messages by using emoticons.

Boasting a clean and simple interface; Emoinstaller is a new Windows application that provides additional high quality emoticons for use in Facebook chat conversations.

The software application allows users of Internet Explorer, Mozilla Firefox and Google Chrome to send and receive hundreds of additional emoticons in Facebook chat messages.

Emoinstaller is compatible with Windows XP, Vista and 7.

According to Daniel Offer, Managing Director. “It’s now easier than ever to express ones mood in Facebook by using these new Facebook chat emoticons.”

When a user visits Facebook.com, Emoinstaller conveniently places a small monkey icon in each instant message window. Clicking on this icon allows users to select an emoticon to accompany their Facebook chat message. Users of Emoinstaller are able to choose from fourteen categories and three sizes (small, medium and large).

“Emoinstaller is branded and personified by ‘Emo’ the monkey,” said Operations Director, Henrik Larsson. “Emo has been designed to represents that Emoinstaller is a fun, simple and personality expressing Facebook application.”

In short, Emoinstaller has been developed with the belief that chatting with friends should be an immersive and fun-filled experience.

Key features of Emoinstaller include:

  • Hundreds of Emoticons – Over 900 emoticons in a variety of styles, there is something for everyone – young or old.
  • Fourteen Categories of Emoticons – From Love to War and from Animals to Words, we’ve got all the Facebook emoticons you can think of and more!
  • Various Sizes of Emoticons – Use traditionally small, medium or large emoticons – it’s your choice!
  • Animated Emoticons – Animation gets your Facebook messages noticed.
  • Simple Interface – Add an emoticon to your message with a single click.
  • Multi-Browser Support – Emoinstaller supports Internet Explorer (version 8 or above recommended), Mozilla Firefox and Google Chrome.

Emoinstaller can be downloaded for free from http://www.emoinstaller.com

Chat With Facebook Friends By Chit Chat

Chit Chat for Facebook

Chit Chat is a free Facebook chat instant messenger (IM) that allows you to chat with your Facebook friends from your desktop.

Chit Chat is a facebook chat client,it connects to Facebook and removes the need of a web-browser to talk over Facebook Chat.

Chit Chat Features:

  • Fun and Free – Convenient and fun way to chat with your Facebook contacts without the hassle of surfing Facebook
  • Free Your Web-Browser – No need to keep your web browser logged into Facebook
  • Easy To Use – Download, install and then login with your Facebook username and password – easy!
  • Popular? – Swift and fast tabbed chat Interface making it easy to talk with many Facebook friends at once
  • Instant Message Notification – Lets you know when you receive an instant message.

Download Chit Chat

How Facebook satisfied a need for speed

By Mac Slocum

Remember how Facebook used to lumber and strain? And have you noticed how it doesn’t feel slow anymore? That’s because the engineering team pulled off an impressive feat: an in-depth optimization and rewrite project made the site twice as fast.

Robert Johnson, Facebook’s director of engineering and a speaker at the upcoming Velocity and OSCON conferences, discusses that project and its accompanying lessons learned below. Johnson’s insights have broad application — you don’t need hundreds of millions of users to reap the rewards.

Facebook recently overhauled its platform to improve performance. How long did that process take to complete?

Robert Johnson: Making the site faster isn’t something we’re ever really done with, but we did make a big push the second half of last year. It took about a month of planning and six months of work to make the site twice as fast.

What big technical changes were made during the rewrite?

Robert Johnson: The two biggest changes were to pipeline the page content to overlap generation, network, and render time, and to move to a very small core JavaScript library for features that are required on the initial page load.

The pipelining project was called BigPipe, and it streams content back to the browser as soon as it’s ready. The browser can start downloading static resources and render the most important parts of the page while the server is still generating the rest of the page. The new JavaScript library is called Primer.

In addition to these big site-wide projects, we also performed a lot of general cleanup to make everything smaller and lighter, and we incorporated best practices such as image spriting.

Continue reading

Facebook Connects with Movable Type

Blogging is evolving, to encompass the world of social networking and connect to the rest of the web, merging publishing with community. Movable Type users know this better than anyone, since they get first and best access to the coolest social publishing features.

Today marks another milestone, as our own David Recordon joined Mark Zuckerberg onstage at Facebook’s F8 conference to demonstrate a live, working implementation of Facebook Connect for Movable Type. Facebook Connect is a powerful new initiative from Facebook that lets you bring your Facebook profile and social graph to other applications and websites while still giving you full control over privacy. We’ve shown off (and will soon release for download) a free, open source plugin for Movable Type that enables Facebook Connect on any MT-powered site.

Simply put, this is another huge leap forward in the effort to make the personal web more open.

Read more http://www.sixapart.com/blog/2008/07/facebook-connects-with-movable.html

Facebook Apps On Any Website: Clever Move

Facebook announced Friday a new JavaScript client library that will allow Facebook apps to be displayed on any website.

The client library allows users to make Facebook API calls from any web site and create Ajax Facebook applications on that website.

Wei Zhu from Facebook explains the benefits:

Since the library does not require any server-side code on your server, you can now create a Facebook application that can be hosted on any web site that serves static HTML. An application that uses this client library should be registered as an iframe type. This applies to either iframe Facebook apps that users access through the Facebook web site or apps that users access directly on the app’s own web sites. Almost all Facebook APIs are supported.

Nick O’Neill at All Facebook writes:

Want to build your own social gaming platform that resides on your own website but leverages the power of users’ Facebook relationships? Now you can! There had previously been applications that could leverage the Facebook API prior to the launch of the platform but there are some significant differences now versus before. The first significant difference is the broader access to Facebook’s core features that the platform provides.

I’m not sure anyone saw this move coming, but Facebook may have just changed the game again by essentially becoming an application host. It’s a clever move by Facebook in a year its competitors will get more serious about offering platforms themselves.

[via Techcrunch]

PlatformArchitecture – Facebook

The Beginnings of Facebook Platform

Facebook has always recognized that using social context is an essential part of providing a great experience for users. That’s why we first released the Facebook Platform API in August 2006, which enabled developers to incorporate the data users chose to share into external websites and desktop applications in order to give users a more social experience wherever they were. The latest version of Facebook Platform also opened up the Facebook website itself, giving developers even stronger distribution models and access to all the integration points Facebook uses to build applications.

Facebook Platform unlocks significant value for both developers and users: it gives developers access to the core of Facebook’s value – the social graph – and gives users a better social experience on all Facebook applications, whether they’re inside or outside the Facebook website. A primary goal of Facebook has always been to make it easy for users to share information, and Facebook Platform opened up that information to benefit users and developers everywhere.

Developers’ Reception of Facebook Platform

Developers and users alike have embraced Facebook applications. 100,000 Facebook developers are currently building on Facebook Platform, and over 85% of Facebook users have used Facebook applications. Facebook Platform is open to all developers and companies, no matter what their size, goals or technical expertise. Our platform has been proven successful across audiences over the past 16 months, and we want to share the benefits of our work.

Opening up Facebook Platform Architecture

In the next step of opening up Facebook Platform, Facebook is now making its platform architecture available as a model for other social sites. Facebook will even license the Facebook Platform methods and tags for use by other platforms, which means that the 100,000 developers currently building Facebook applications can make their applications available on other social sites with no extra work.

Of course, Facebook Platform will continue to evolve. And by enabling our industry partners to use what we’ve learned, everyone benefits — users have a better social experience no matter where they are on the web, developers can make their applications available to new audiences, and social sites can offer more applications for their platform.

To clarify how you can use Facebook Platform as a model, we’re including some example FBML tag implementations, and also offer our test consoles and full documentation. Take a look at the High Level FBML Specification.

If you’d like to license the Facebook Platform methods or tags for your social site, please contact the Facebook Platform team at platform@facebook.com.


Money-Making Facebook Apps from RockYou & Widgetbox

RockYou and Widgetbox have teamed up to offer awidget for Facebook apps. Those applications that have been created with Widgetbox’s App Accelerator will display ads sold by RockYou, and participating developers get a 50/50 split with Widgetbox. The App Accelerator is a new release from Widgetbox, which appeals to the non-technical crowd that wants to get in on all this Facebook action. As more companies become distributors of widgets, and offer self-service options for publishers and developers, it’s increasingly important for companies like Widgetbox to stay competitive, and this looks like the right way to do so.

Other services that enable Facebook app creations include Clearspring and Splashcast. There’s also the Drupal release that’s just come out. If you’re looking for other ways to make money via Facebook apps, try Lookery, Chitika or 30Boxes options which came out over the summer. If there’s any Facebook app that’s likely to get you a little bit of pocket change, RockYou may be one of your best bets. The company has maintained top status for Facebook apps since their inception.

[via widgets lab]

MySpace is Lookin’ A Lot Like Facebook

Awww. MySpace is really starting to improve its user interface and navigation/networking options. It’s just released a new home page, which seems to be moving in the direction of a personalized start page (but not quite yet). So what have we got? Customized color combinations and multiple layout options, similar to RealEditor. Choose which modules you’d like to appear in what parts of your homepage using drag’n’drop capabilities. The new profile editor is only available for Internet Explorer users.

A couple smaller tweaks include the ability to control volume on the music player, a music history link complete with options to see what your friends are listening to (how very social!), and customizable options for the player as well. New options for forums lets you see all of your posts, and save other posts as well. Forums search and a font tool bar are on their way. So a few of the major changes include the new friends view on the profile page, which lets you filter your friends based on who’s online, who’s a mutual friend, etc. Some of these options were available specifically from the Friends page, but now they’re accessible from your home page.

The photos section has also been modified for easily moving and deleting a large group of photos, picking an album cover, and the ability to link images to friends’ profiles. For composing messages, you can now save your friends’ information so that you can send a message without having to go to their profile page. This is also helpful because you’ll now be less inclined to get frustrated while searching for a friend that’s changed his user name. I’m so glad that MySpace recognizes the difficulties in finding other users within its network, and I hope that its search greatly improves in the coming months.

Most importantly, there are also new privacy options for your ac count, with the addition of a spam tab. This new tab lets you select things like who can send you messages, what type of person can add you as a friend, and the requirement of a CAPTHCA verification in order to send you a friend request. I’m sure you’ll all reading this and thinking the same thing I am–sounds like Facebook. From the tightening of content around your social sphere (or is “graph” the official term now?), to the new privacy capabilities, MySpace is changing its navigation and privacy options for the better.

Unlike Digg users, I think the MySpace community will appreciate these changes made to their personal network. Friendster has also been making some changes to its profile options, including fan profiles and the new “separate circles” options.


SocialMedia Opens Self-Serve Facebook Advertising For All

socialmedialogo.pngThere are several startups gunning to be the top Facebook ad platform: Lookery, FBExchange, RockYou, and Cubics. SocialMedia also became one of the early players when they launched their Appsaholic advertising network soon after F8. Previously only a select group of developers were able to sell ads through the service. However, they’ve now opened it to everyone through a self-service model, and some developers are making some real cash off of the service.

Appsaholic isn’t banner advertising like Lookery offers, or developers can get through traditional ad networks. Instead, Appsaholic sells click-throughs to other Facebook applications across their network of affiliated sites. It’s similar to FB Exchange’s link exchange model, but has more features (reporting) and seems easier to use (FBEx requires separate filings, Appsaholic can use PayPal). They have plans for other models as well, including a advertising that rewards users for engaging in advertisements.

How It Works

Developers become a member of the network by tracking their application on Appsaholic and adding some embed code to their application. The embed code adds an iFrame that serves paid links on their affiliates’ applications. The links go to the highest “AdRanked” advertising developer on their live bidding market. AdRank is determined by multiplying two factors, the offered price per click, and the advertising application’s quality score. The quality score is based on a function of the application’s clickthrough rate and viral growth within the network. The idea is that higher quality applications should be rewarded with cheaper advertising. This dissuades disliked apps from spamming the service.

So, for example, a developer whose application has a quality score of 60 and is willing to bid $.10 per click, has an AdRank of 6. Since ads are served in AdRanked order, the developer could boost his AdRank and position in the queue by bidding a bit higher. Currently PPC rates are 10 to 20 cents. Appsaholic takes 12-30% of that revenue.

How It Pays

While that doesn’t sound like a lot, people are still making some significant cash off the platform. Click through rates vary from 0.2%-3.0%, effectively paying about $0.60-$3.00 for every thousand visitors to your application. SocialMedia’s Seth Goldstein is optimistic and only sees these rates as the beginning.

smincomesmall.pngThe company cites Greg Thompson as one of their recent successes. Thompson, a contract programmer from London, Ontario, is known for making the popular Facebook application My Aquarium. The application has about 2.2 million users. Within less than a day of running SocialMedia’s ads Thompson made over $500. While CPM rates on VideoEgg can upwards of $8.50, Thompson found they had less inventory. Over the past three months, Thompson has made around $100,000 in Facebook advertising overall.

SocialMedia has shared their network’s revenue to date viewable to the right.

Going Forward

While Facebook hasn’t clobbered an application yet, they’ve definitely laid out some advertising plans of their own. Facebook has also shifted away from installs to engagement, thereby improving how users can discover applications and perhaps undercutting the need for affiliate linking to get big. There’s no telling if Facebook will directly take on advertising within applications. Playing in Facebook’s garden may be risky business, but Facebook need only look to MySpace’s dwindling approval amongst the developers to see what a heavy hand can ruin. (Nick Gonzalez)