2006-2007 Annual Report on China’s Digital Camera Market

I. Overview of the Development of Global Digital Camera Market in 2006

(I) Current status

(II) Basic characteristics

1. Technology and industry chain

2. Product trend

3. Application trend

(III) Strategy of major vendors

II. Size and Structure of China’s Digital Camera Market in 2005

(I) Size and growth of the market

(II) Product mix

1. Structure of different imaging components and devices

2. Structure of different pixel levels

3. Structure of different optical zooming

4. Structure of product price segment

(III) Brand structure

1. Brand structure of overall market

2. Region - brand market structure

3. X X -Structure of brand market

(IV) Market structure

1. Structure of regional market

2. Structure of channel market

3. User market structure: demand for first-time purchase vs replacement

(V) Basic characteristic of the market

1. Stages of market development

2. Market concentration

3. XXX

4. XXX

III. Analysis of the Strategy for Leading Vendors in China’s Digital Camera Market in 2005

(I) Analysis of the marketing strategy for leading vendors ( Top5- 10)

1. Vendor A

(1) Development profile and overall commentary

(2) Brand / product positioning

(3) Channel architecture

(4) Analysis of salable/typical models

(5) Commentary and analysis of grand strategic adjustment

2. Vendor B

(II) Analysis of the strategy for growing vendors (2-3)

1. Vendor A

(1) Development profile and overall commentary

(2) Brand and product orientation

(3) Analysis of salable/typical models

(4) Analysis of the cause for fast growth

2. Vendor B

IV. Analysis of the Expected Purchase Behavior in China’s Digital Camera Market in 2006

(I) Brand preference

(II) Price preference

(III) Channel preference

(IV) Channel preference for information acquisition

(V) Demand for innovative functionality

V. Analysis and Forecast of the Trend of China’s Digital Camera, 2007- 2010

(I) Main factors influencing the development of future market

1. Socio-economic development

2. Policy environment

3. Complementary product

4. Competitive product

5. Industry chain and technology

(II) Analysis of the market growth trend

1. Product and technology

2. Market competition structure

3. Channel and terminal

4. Price trend

(III) Forecast for market size

1. Forecast for sales volume

2. Forecast for sales value

(IV) Forecast for market structure

1. Structure of product market

2. Structure of regional market

3. Structure of channel market

VI. CCID’s Recommendations

(I) Product strategy

(II) Pricing strategy

(III) Channel strategy

(IV) Service strategy

(V) Brand strategy