Brand: Puma
Market: China
Date: Sep 2008 - Oct 2008
Media Agency: ZenithOptimedia
Category: Digital (Mobile & Internet)

Puma has gone mobile thanks the Shanghai GP with a campaign that integrated a mobile WAP site, in-game advertising, coupons and banners as well as search for the brand.

Mobile users were given the chance to compete in a mobile F1 car racing mobile game that could be downloaded from the Puma mobile internet site.

As well as being encouraged to record the best score on the game, users were given the chance to score more points with Puma’s gaming bonus system: players who submitted their scored by SMS or who forwarded the game to friends earned new points. Every week the top three players won Puma F1 branded merchandise including shoes, bags and hats.

A mobile voucher system was also developed whereby anyone who downloaded the mobile game was sent a Puma coupon that allowed them to redeem a mobile phone accessory in any Puma store.

The WAP site also provided a store locator function for users to find their nearest Puma retailer, as well as details on in-store promotions and personalized Puma F1 content such as mobile screensavers and wallpapers.

The promotion was advertised on banners and text links seen on three Chinese mobile portals - QQ, 3g.cn and Kong.net - and SMS shortcodes are integrated in all Puma outdoor and print ads. When users texted the phrase ‘Puma F Wan’ to a short code they received a clickable SMS with a direct link to the Puma WAP site.

Source from: cmdglobal.com

Breaking with the recent stream of bad news, disk drive manufacturers Fujitsu, Hitachi, and Seagate Technologies all announced encrypting hard drives over the past few weeks.

The three disk drive amigos announced a number of new models featuring things like 256-bit encryption, 500GB of capacity, and up to 16MB of disk-based cache memory. As far as availability goes, all three vendors will offer multiple encrypting hard drive models in 2009.

Users should anticipate a whole bunch of new PCs featuring encrypting hard drives in 2009. As this happens, security professionals should:

?? Embrace the technology. Attention IT, you are looking at the future here. In a few years, almost all hard drives will be “encryption ready.” This means that you need a plan for a graceful migration from software to hardware over time. Make sure your software vendor is prepared ASAP to support hardware-based encryption management chores (i.e. configuration management, key management, etc.).

?? Push vendors on Trusted Computing Group (TCG) storage encryption standard support. Fujitsu, Hitachi, and Seagate were all extremely influential in developing TCG storage encryption, a feature-rich standard with secure APIs and a wide range of use cases. To maximize future flexibility, make sure that software and hardware encryption vendors are familiar with and support this standard. This will help prevent vendor lock-in and help drive new innovation.

?? Examine ways to use the Trusted Platform Module (TPM). Every PC ships with a TPM security chip with a unique identification number, but few organizations use this functionality. Why? Software functionality has been a bear to administer in the past. As encrypting drives become ubiquitous, this techno traffic jam will likely ease. Keep your eyes open for software support from endpoint security and encryption management vendors.

?? Not wait for Intel vPro. This is not to diss Intel; I actually like the potential of the vPro architecture. That said, encryption is just one feature in vPro. It can do a lot of other cool things for configuration management, vulnerability scanning, and power management. As for full-disk encryption, my bet is that disk-based encryption will arrive sooner and be cheaper and simpler to use than chip-based encryption. Intel and the disk guys will figure this out over the long-term, but it is certainly not worth delaying purchases while awaiting hardware detente.

Hardware-based encryption will protect system-resident data and help solve another thorny problem: data erasure. When a system is ready for the scrap heap, simply delete the encryption key and voila, the data is unreadable. This may be the biggest benefit of all.

source:CNET

Here are some of the changes since Beta 2 (over 160 changes in total):

* Numerous style improvements and refinements.
* All admin notices now go under the page title.
* PHP Notice fixes.
* Dashboard widget options now properly save.
* Menu fixes.
* New design for Quick Edit.
* Canonical feed URL fixes.
* Walker fixes.
* An update for Hello Dolly.
* Plugin installer updates.
* Numerous font updates.
* Updated login logo.
* Switch position of “Save Draft” and “Preview” buttons in publish module.
* File upload support for MS Office 2007+ file formats.
* Media upload buttons won’t show if the user doesn’t have the upload capability.
* Canonical redirects only do yes-www or no-www redirection for domains.
* Shift-click checkbox range selection improvement.
* Add New User page now separate.
* Tag suggest only suggests tags (not other taxonomy terms).
* QuickPress shows “Submit for Review” if user cannot publish.
* Private posts/pages, and password-protected posts/pages are rolled into new “Visibility” section of publish module.

If you have already installed Beta 1 or Beta 2, you can update to Beta 3 via the Tools -> Update menu. If you have problems, or if this is your first time in the 2.7 beta ring, you can download and upgrade the old fashioned way.

Download Wordpress 2.7 Beta 3

I want to go on vacation really bad. Sadly, I don’t have the funds right now. Hopefully by next summer I will. So then I can go to Cuba or to Punta Cana again.

Of course I’ll need to get some new stuff like a Swiss Army luggage and some new swimsuits. My luggage is ok, but one was not enough to carry everything in. Maybe I can have two??

I don’t know what the regulations are with the airlines, but I’d have to check that first before I buy another luggage. It would be nice to have two huge luggages. Might have to pay extra for it. I don’t know, but I would since two luggages is better than stuffing everything in one.

Ever felt that you are just another blogger in the blogosphere? Have you ever thought of branding yourself for a particular thing you do and become known for it? Keep reading the blog post and you will find 3 different ways by which you can brand yourself. There are more than three ways but I guess you shouldn’t confuse yourself when reading the article. After all, the main aim of this article is to teach you some ways using which you can become known in the blogosphere.

In this article what I’m not going to teach is step by step method for becoming an authority. It is a vast topic and it will take more than 10,000 words to explain it. It can be explained only by writing a book on it if I need to teach you every step.

You will see three types of blogging in this blog post and using one of them you can become famous for it and brand yourself for that way of blogging. First let me just list the three ways so that if you are in a hurry you can read it and bookmark it for later reading.
1. Problem Solver
2. Advice Blogger
3. News Reporter

1. Problem Solver
Problem solver is the one who writes solutions for problems that people are facing. Problem solvers have the advantage of getting more subscribers easily to their blog. If you give a solution for a problem I am facing, I’m going to visit your blog many times and also subscribe to it. Being a problem solver is tough unless you have good knowledge or experience in your niche. You cannot write on “How to setup a website” unless you know how to do it. Problem solvers write more of how-to posts. To get questions for answering in the blog, visit forums. It’s the best place to find problems.

2. Advice Blogger
Advice bloggers are those who give advice on becoming better on anything you know already. Your blog will become more social media friendly if you are giving advices to people. Would you not stumble an article that advices you on how to become better at blogging? Or would you not digg a post that lists many ways to manage your time efficiently? Giving advice is something you can do only by reading more. The more you read, the better you will get. The better you get, the more advice you will be able to give.

3. News Reporter
News reporters are those who write the latest happenings in their respective niche. The blogs that post the latest news get more search engine traffic. If your primary monetization method is adsense, this type should be your choice. Search engine people tend to respond well to the ads. But being a news reporter isn’t easy. You should be the first to write about something. If first is not possible, try to be in the first five. If more people start to write about the same thing, no one will be interesting in reading your blog post. There are so many bloggers who are writing the same news that you are writing. You have to be unique in delivering the news.

Which type of blogger are you? Are you able to find yourself in one of the above types? If yes, I suggest you to work on it and try to become better. One more thing I would like to remind you is that you can write about the latest happenings even though you are primarily a problem solver. The ultimate aim is to find people who are interested in your writing and make them your precious subscribers.

What other types of bloggers do you know? Please share it in the comments. (via bloggingtips)

• Olivia Munn Spices up Halloween (Popoholic)
• Jessica Gomes Topless in GQ Italy (Egotastic)
• Thriller vs. Monsterball Party Recap (Spyderman)
• Vans Era 45 (KicksOnFire)
• GX-1 Bluetooth Ski Gloves (GearCrave)

• A bar that glows! (Complex Magazine)
• Rock is Dead and Paper Killed It (Threadless)
• Santa makes a comeback. (Hypebeast)
• Love live polaroids. (Uncrate)
• The entire planet in the palm of your hands. (Marketing Pilgrim)

Ok, now we continue to the second part of T-Mobile G1-Google Phone Full Reviews. If you missed the first part, you can still read it here. Apart from before, the call quality was awesome on the G1-Google Phone (some callers couldn’t detect that we’re on a cellular phone), the G1-Google Phone’s speakerphone was loud & clear, and the dialer app is efficient and user friendly (T-Mobile’s myFaves feature is now supported).

Messaging options on the G1-Google Phone are abundant—just about all that’s missing is full-on Exchange support, which will come once an enterprising developer fills the void. Alright, but how’s G1-Google Phone 3G reception? If you’re in New York, you probably had no trouble getting a 3G signal, both in Manhattan and Brooklyn—indeed, 3G reception on the G1-Google Phone was better than on Apple iPhone 3G. Remember that T-Mobile only recently launched its own 3G network, and it’ll only be live in about 21 cities by the end of the month. The G1-Google Phone will work on EDGE technologies-Beside that, you can always having a connectivity to the internet via Wi-Fi (wireless networks).

The G1-Google Phone’s internet browser is one of the best browser on a phone, although it isn’t 100 percent perfect. Huge size pages rendered more or less perfectly, but you can’t pinch or double-tap the non-multitouch screen to zoom in or out; but you must tap on twin virtual magnifying glasses at the bottom of the G1-Google Phone’s screen. Also, scrolling gets to be a bit choppy on larger websites, and because the G1-Google Phone lacks an accelerometer, you’ll have to open the keypad or tap a menu option to turn the screen to a landscape orientation mode. As additional, G1-Google Phone’s trackball is great for clicking on Website links, you can switch between browser windows, and save or copy URLs—this is a feature that was missing on the Apple iPhone.

The built-in GPS on the G1-Google Phone managed to pinpoint our location to within about a third of a block or so when we was outside. However: If you’re indoors, the G1-Google Phone’s map application can’t locate you unless you’ve got 3G mode turned off. And as with the Apple iPhone, the GPS-equipped G1-Google Phone won’t do guided turn-by-turn directions.

Like its Maps application, the G1-Google Phone’s music player isn’t nearly as slick as the Apple iPhone’s, but it does well. Song’s playback controls are easy to use, album art gets displayed, the typical repeat and shuffle modes are present and accounted for, and you can create playlists on the spot. Songs will play in the back, and if a call comes in, the G1-Google Phone automatically pauses your music and starts where it left off once you hang up. There’s also an Amazon application that lets you shop and download MP3s directly over the phone’s microSD cards up to 16GB are supported currently. One ’serious’ problem here: There’s no 3.5mm headphone jack (and no stereo Bluetooth/A2DP support, which is also missing from the great Apple iPhone), so you’ll have to use the dinky earbuds that come in the G1-Google Phone box or grab a mini USB-to-3.5mm adapter though…

Ever heard the G1-Google Android Phone? or T-Mobile G1?
Android-powered G1-Google Phone is the first touchscreen smartphone we’ve seen that’s a real Apple iPhone competitor—and a great one. While it lacks the Apple iPhone’s shine and polish, the G1-Google Phone got the goodness from the peppy, easy-to-use Android OS (operating system), not to say the open-source thing that’ll probably lead to a explosion of inventive applications. Valued from usd $179 and set to ship from October 22 (you can pre-order it here), it’s no shock the G1-Google Phone is already a big hit.

First, the HTC-built G1-Google Phone isn’t much to look at. G1-Google Phone available in black and brown, this G1-Google Phone’s 4.6 by 2.16 by 0.62-inch handset isn’t nearly as hot as the Apple iPhone, and at 5.6 ounces it’s nearly a full ounce heavier than Apple iPhone. The 3.17-inch touchscreen slides up and over to reveal the space of QWERTY keypad beneath, while below the screen you’ll find 5 button keys—Menu, Call, Home, Back, and End—and a small-sized trackball. A volume tuner is on the right side of the G1-Google Phone, while the camera shutter is on its left. But something seems missing here: A direct physical “silent mode” key (instead, you must press and hold the Power button and select the Silent option).

The G1-Google Phone’s QWERTY keypad, it’s something of a bit disappointment. The keypad as a whole is plenty roomy (with dedicated number keys, as well as separate period, comma, and “@” buttons), but the keys felt slippery; also, while the backlighting (which turns on automatically depending on the level of ambient light) is quite effective in the dark, it makes the keys devilishly difficult to make out in low- to medium-light situations.

Another complaint of G1-Google Phone—because the G1 lacks a virtual keys, you must slide open the QWERTY keypad any time you need to enter any text—even just your ZIPcode or a user name. Quite little annoying huh. By the way, the G1-Google Phone scores great marks with its easy-to-use Android-powered interface, which (like the Apple iPhone’s) begins and ends with a multi-paned home screen with some icons.

This G1-Google Phone also displayed a status bar along the top of the home page (and on every Android page). The bar contains a battery life indicator, the time, signal strength, and pops up with alerts for new e-mail, SMS messages, missed calls, and voice mails. Maybe this is a feature that Apple should steal.

Google G1-Android is, of course about Google, and the first thing you do with the G1 is sign in with your Gmail login account. This G1-Google Phone automatically syncs up all your Gmail messages, contacts, Google calendar events & almost everything, and they’ll stay synced whenever you’re in Wi-Fi (wireless hotspot) or cell range.

Don’t forget to read the part 2 of [T-Mobile G1-Google Phone Full Reviews] in the next post!